KRISTEN
CASEY
Content Strategist — Editor — Professional Storyteller
I’m a professional storyteller + natural leader at 🤍.
I was the girl whose brain went wild when asked “what do you want to be when you grow up?”
From volcanologist to meteorologist to journalist to lawyer to National Geographic photographer, I wanted to do it all. You name it, I probably told at least one person I was going to be it. When I looked deeper, at the heart of all these passions, I realized what I really craved was exploring and story-telling.
And so I fell in love with the world of digital marketing. A combined love of writing, design, and communication has led me to an exciting career in it. In this world, I can tell purposeful stories while fostering relationships and learning new things daily. With a learned start-up work ethic + a natural knack for bringing ideas to life, I love turning brands into storytelling machines.
So yes, I’m a content strategist, leader + innovative marketer.
But I’m also:
◍ a wannabe musician
◍ a New Jersey-born + raised Floridian
◍ a YouTube culinary student + expert foodie
◍ a pickleball fanatic (a.k.a. ex-tennis player)
◍ a homemaker + furniture flipper
◍ a “cozy-night-in so I can read a fantasy book” kind of girl
◍ a flower, and really any kind of plant, addict
◍ a proud mom to two Bernedoodles
◍ an adventurous spirit with a giant bucket list + passion for cultural learning
and, thankfully, a whole lot of other things
You can reach me at kristen.casey017@gmail.com to chat about the latest documentary I’ve watched over an overpriced, but always worth it, latte.
• Pioneered brand awareness in a new market as a key member of the launch team for a subscription-based mobile app.
• I spearhead all content creation efforts and marketing, creating high-quality content that highlights Offline's restaurant partners while building relationships with members, community influencers, and business owners.
• As the lead frontline ambassador for our out-of-market team, I provide strategic ground support. My content strategies are the driving force behind catalyzing and solidifying sales initiatives for our events and partners.
• In under 10 months, I expanded the account to 100K, gained over 45 million impressions, helped secure 40+ partnerships, and attracted 5,000+ paying members through organic social content.
Senior Social Media Marketer
EXPERIENCE
Offline Restaurant Club, Feb. 2023 - Apr. 2024
• Provided overall support in communication efforts, secured media placements, and contributed smart, creative press pitches.
• Developed all media angles and media strategy, strategized unique outreaches, wrote press releases, authored social communications, and created on-brand media packages.
• Oversaw relationship with our leading B2C advertising agency, encompassing feedback, editing, and concept approval.
• Orchestrated and hosted virtual + live events, traveling where needed.
PR & Communications Manager
OneEleven Financial Wellness, 2021-2023
Social Media & Content Associate
Jupiter Pet ER & Specialty Center, 2020-2021
• Curated, created and monitored all social channels and content per platform.
• Developed marketing campaigns and copy to target specific audiences, executing tactics to bring in various clients to the hospital. Increased overall engagement by 20% in one year.
EDUCATION
B.S. Advertising, Magna Cum Laude
University of Florida
Multimedia Journalism, 2019
Study Abroad in Sorrento, Italy
Study Abroad in Barcelona, Spain
EXTRAS
Media Supervisor
The Agency at UF, 2020-2021
• Responsible for creating on-brand paid, owned, shared, and earned media content for clients and The Agency's internal channels while managing Media Coordinators.
Management Across Borders, 2019
Digital Creative Director
Advertising Society @ University of Florida, 2019-2021
• Produced all video and photo content for social media and promotional purposes.
• Organized and planned non-profit events.
Social Marketing Certification
Hootsuite, 2020
Global Engagement, International Scholar
UF International Center, 2021
Associate Account Manager
Little Buddy Agency, Mar. 2024 - present
• Leads multiple projects from concept to delivery, ensuring deadlines and budgets are met.
• Maintains the highest standards of quality, ensuring that internal agency work aligns with client strategic goals.
• Collaborates effectively with creative and production teams, contributing to creative briefs, kick-offs, and ongoing project management, to create best-in-class digital campaigns for prominent clients in the travel and hospitality industry, such as Amtrak, Travel+Leisure, and Ford’s Garage.
• Develops status reports, manages project details, creates scopes, and handles invoicing upon project completion.
AREAS OF EXPERTISE
AREAS OF EXPERTISE
📲 Social Media Strategy
🤝 Relationship Building
👷🏼♀️ Building a Brand
📝 Copywriting + Editing
✨ Influencer Marketing
🖥 Content Marketing
📰 Pitching + PR Outreach
📸 Content Creation
👩🏼💻 Adobe Creative Suite
Wearing lots of 🎩s
SHORT-FORM VIDEO CREATION
Content is taken all the way from an interview with a business to digital and written storytelling for a mobile app + social media.
⚠️ fair warning: you’re about to be hungry ⚠️
Rome + Fig
Reach: 19,122
Likes: 380
Doodle Noodle Bar
Reach: 1.1 million
Likes: 48,965
The Brisket Shoppe
Reach: 640,771
Likes: 17,204
Hampton Choc. Factory
Reach: 555,730
Likes: 16,592
Jimmy’s Tacos
Reach: 142,040
Likes: 6,185
WonderWaffel
Reach: 449,740
Likes: 12,693
SOCIAL MEDIA STRATEGY
Offline’s Stats:
In a 10-month period…
0 - 120K followers
50 million impressions
15 million reach
5,500+ paying members signed up for an Offline membership since launching
Personal IG Stats:
1K - 29K followers in 9 months
Worked on over 30+ paid campaigns with recognizable brands
A glimpse into my static posts’ reach:
*As someone who has seen both sides of influencer marketing, I like to think I have a unique perspective on it.
PR OUTREACH
Pitching, securing various media placements, + writing press releases are all tucked into my skills toolbox.
Through cold outreach alone, I was able to secure media placements in the following publications + podcasts:
COPYWRITING
I enjoy writing in a fun, conversational tone of voice. But I also have experience writing press releases, social media copy, blog posts, + email copy.
The one about a BBQ shop:
The one about a dessert shop:
The one about a brunch spot:
The one about an Italian spot:
Last Thoughts…
I also dabble in website building, event marketing, graphic design, + building editorial strategies from the ground up.
The content genres I’ve worked with the most are hospitality, fashion + lifestyle, financial wellness, restaurants + food, technology, and pets.
Also good at timeline and project management, leading a team, creating brand awareness, training new coworkers, + having grace under pressure.
Still Scrolling?
Because you made it this far, and because I’d said repeatedly that I tell good stories, I thought I’d end on one.
Imagine telling a 12-year-old that they can’t successfully own their own lemonade stand because they live at the end of a cul-de-sac, and they probably wouldn’t make a dime. Now that you’re in my 12-year-old shoes, what would you do?
Would you:
A. Listen to your parents and give up?
B. Make the stand anyways, print out fliers to hang around town and attract new customers, go around knocking on the neighbors doors to create personal customer touch points, hire a team of two other 12-year-olds to be your employees for the day, and take the chance?
I chose B. and that lemonade stand will forever be my dad’s favorite story to tell at the family Christmas parties. Because he loves telling the story of a little girl who wouldn’t take no for an answer, who created her own profitable business despite the odds, and who would walk away with a fine daily profit of $56.43 after having cars lined up around the block all day. I’ve been a marketer since then, and I would love nothing more than to defy all odds in the same way with your business.
LET'S CONNECT
LET'S CONNECT
I’m excited to see where this connection takes my career next… 👀